Sunday, April 02, 2006

April Fool, UK media style

ColdplayThe British news media (including the "serious" press and even the BBC!) are well known for their April Fool's Day pranks. As the New York Times noted last year, "the fake April 1 article is a fine British newspaper tradition, befitting a country where the news media revel in not taking themselves too seriously." This year was no exception, as the BBC points out. Among this year's gags:
  • "The Guardian has Coldplay's lead singer, Chris Martin [pictured above], agreeing to release a version of one of the band's hits in an effort to persuade young people to vote Conservative. The song Talk has been renamed Talk to David, after Mr Martin's actress wife Gwyneth Paltrow met party leader David Cameron's other half Samantha at a yoga class.
  • "The Daily Mirror shows an oak tree with 'abnormal growths' in the shape of the Queen, the Duke of Edinburgh and the Prince of Wales. But the exact location is being kept secret 'because of fears it could attract druids'.
  • "On a sadder note, The Sun shows a lone jackass penguin strolling along the south bank of the Thames, having been accidentally taken from his Antarctic home by fishermen. Straining the credulity of even the most gullible reader, it quotes "one joker" as say the creature was 'popping into Savile Row to p-p-pick up his penguin suit for a black tie do'."

It is, of course, all complete rubbish! When the New York Times looked into the April Fool traditions of the British media last year, it reported on the sorts of gags that would never be allowed in its own pages. "British newspapers are less serious than American newspapers," said Jonathan Brown, a reporter at The Independent, which ran an article last April Fool's Day claiming that the Conservative Party was then pinning its hopes not on Chris Martin, but on a new candidate for Parliament: the celebrity chef Jamie Oliver. The Times noted some of best Brit press gags over the years, including a famous example from The Guardian, a newspaper that is high-brow yet famous for the numerous typographical errors that appear in its pages.
    In 1977, [The Guardian] printed a supplement extolling the virtues of San Serriffe, an obscure semicolon-shaped country in the Indian Ocean comprising two islands, Upper Caisse and Lower Caisse. Its capital was Bodoni; its leader was the authoritarian General Pica, and many readers, missing the printers' terminology that informed every aspect of the hoax, telephoned The Guardian to ask how they might get there.

The New York Times also mentioned what is perhaps Britain's most famous April Fool fake news story, which took place on--yes, you guessed it--the good old BBC, back in 1957. "That was when eight million viewers watched a BBC documentary showing a family in Ticino, Switzerland, harvesting spaghetti by carefully plucking cooked strands from a tree and laying them to dry in the sun." Apparently, according to the authoritative voice of the BBC's Jonathan Dimbleby, 'it was a good year for spaghetti, . . . because of the mild weather and the success of the Swiss spaghetti weevil eradication program. The BBC was deluged with calls'."

8 Comments:

Anonymous Anonymous said...

Personally, I feel that the April Fool's articles are humorous. The British people are used to the whole prank by now so I don't understand the New York Times is over-reacting about it. I think that it shows that the British people are not as uptight over things as the United States is. Maybe the Times should follow in this April Fools tradition instead of critiquing it.

Anastasia Emerson

4/06/2006 4:52 PM  
Anonymous Anonymous said...

I think that it is great that the British media don’t take themselves as seriously as American media. This is especially good because this way the people of Great Britain know that the British media does not always tell the complete truth. They know that they have to look at each article and decide whether or not they should believe it. The American people however have a media that takes itself very seriously but the people do not believe all the information put out by the media. The British media realizes that this is what is going on and at least they are having fun with it!

Jenni Rowe

4/09/2006 5:40 PM  
Anonymous Anonymous said...

I love a good April Fools joke and it was entertaining to read some of the examples from previous years you gave. I would love to see our own newspapers do something like this, and not be so conservative about it. Adding a little sense of humor to the news may get more people to read the daily paper as well. I find it hard to believe that many people would see it as real and they could always add something short to the following days paper mentioning that it was a joke.

Charlie LaHaise

4/10/2006 11:54 AM  
Anonymous Anonymous said...

I feel that adding a little humor to the newspapers every once in a while is a great idea. Keeping things to serious can just get old. The New York times I feel shouldn't react the way that they are in this situation dealing with Britian. Adding some humor to newspapers could attract younger readers to grab a newspaper and read not only the funny things, but they may also read a bit on real news.

-Kristen Greiner

4/12/2006 9:19 AM  
Anonymous Anonymous said...

British people definately have a different sense of humor than American people. Take Shaun of the Dead or The Fully Monty for instance: these movies are definately an acquired taste. So it is no surprise that our news media is so different. But, I think that American would be smart to take a leaf out of Britain's book and make the news more entertaining. Think about it: my generation rarely reads the newspaper or watches news networks unless there is some kind of national crisis or reason to do so for a class. We are, for the most part, more concerned with pop-culture, sports, and entertainment. Why? Because it's fun to follow. I agree with the above response: if there was a general agreement between American news providers to make the news more entertaining - even if it was only each year on April Fool's Day - younger people may be more apt to follow it year-round.

Lindsay Parker

4/12/2006 6:04 PM  
Anonymous Anonymous said...

Why can't the news be fun? The "Daily Show" and the "Colbert Report" are excellent examples of news that is funny on one side, but also informs on the other. Though these shows are hardly objective, most news is hardly that either. Plus, didn't we just do an assignment that made us realize no news can truly be objective anyhow. So why not have subjective news with a twist of humor to it. I mean the O'Reily Factor is hysterical, and I'm not even a conservative.

It seems to me the old form of news is outdated. Today's youth cannot enjoy standard facts given to us with a taste of mundane. We live in an A.D.D. society where we need flashy colors, loud music, and good jokes to get us interested. Jay Leno, Connan O'Brien and David Letterman all offer the news, with a joke at the end. Why can't today's news do this as well. When most people only read the first few paragraphs of a news story anyhow, why not just summarize a story in ten seconds and conclude with an obvious joke. I do not think most people would be offended by humor in the news except the traditional and older folks who are not accustomed to the new style of news quickly spreading.

I'm not saying The Onion should dominate the airwaves and control all the headlines, but what's wrong with a few jokes here and there. The world is serious enough as it is, why not poke fun at things bigger than all of us anyhow; such as politics, terrorism and the like. This does not mean we do not appreciate the magnitude these events have on our world and our lives, it just means that life is too short to worry all the time and if I could down my news with a side of humor, that's good enough for me.

And the New York Times can eat my shorts if they have a problem with that, because I heard they make up most of their news anyhow!!

~ Dan Christensen

4/13/2006 3:46 PM  
Anonymous Anonymous said...

I believe on April Fools Day that newspapers and the media are entitled to celebrate and fool their audiences. It's part of a long-standing tradition. Also it helps younger viewers relate more to news and provides an amusing sidetrack from the more serious topics.

amanda olszowy
comn 160

4/26/2006 1:39 PM  
Anonymous Anonymous said...

I'm going to have to go along with the rest of the gang on this one, as I think that putting a little humor into our news is not such a bad idea. Obviously, these British jokers know that their stories are not going to be taken seriously, and that poking a little fun at pop culture both entertains and interests readers so that they pay attention to their stories. I could understand having a problem with their pranks if they happened constantly, but using them as a traditional, once-a-year thing is harmless. The great success of The Daily Show serves to further this point about comedic news. Its satirical approach to the news is both informative and comedic, and people love the program! Perhaps American journalists could learn a thing or two from the British writers; isn't one of the other blogs about the declining success of American newspapers? And if high percentages of people do not trust the news they read anyway, adding some comedy to the stories seems like a good way to attract new readers as well as renew interest among those who are already subscribers.

Sarah Makarchuk

5/01/2006 2:37 PM  

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