Gadgets, gadgets everywhere
media statistics
Today's NYT business section also includes a short piece showing the rapid expansion of electronic gadgets in our lives, comparing 2001 and 2004 figures (see "It's a Gadget, Gadget, Gadget World", p. C5). It highlights media statistics from Forrester Research, showing how gadget penetration has spread in just the past three years:
- DVD player: . . . . . . . . . 27% (2001); 71% (2004)
- Mobile phone: . . . . . . . 53% (2001); 71% (2004)
- Desktop computer: . . 65% (2001); 70% (2004)
- Laptop computer: . . . . 13% (2001); 23% (2004)
- Digital camera: . . . . . . 16% (2001); 40% (2004)
- Video game console: . . 32% (2001); 37% (2004)
- PDA: . . . . . . . . . . . . . . . . . 6% (2001); 11% (2004)
- Digital music player: . . 3% (2001); 10% (2004)
posted by hdougie at 8/08/2005 08:55:00 AM
1 Comments:
As one of the few college students left who does not own an ipod, I found these statistics interesting. I feel like everywhere I look-walking on campus, working in the library, at the gym-people have the tiny little headphones stuck in their ears. I don't like the trend because it seems like people are isolating themselves in the world of new electronic gadgets.
As the holiday season has descended upon us, radio shack commercials seem to be played during every commercial break. They show people of all ages creating wish lists for their family. Wish lists that consist of high priced electronic gadgets. What happened to putting thought into gifts?
Elizabeth Cronin
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