Media sections take a hit in UK press

Oh no! The Guardian media section reports that The Financial Times is cutting its pullout weekly media section, Creative Business, just four years after its ambitious launch. The Guardian notes that the FT's "decision comes two months after The Telegraph closed its media section and in the same year The Times decided to downgrade its media coverage on Fridays." Apparently these special sections aren't drawing enough advertising support -- which is, after all, the only reason the press puts these things together (what, you thought it was in response to reader interest?) So I guess media sections aren't as sexy for advertisers after all. Oh well. Fortunately, Media Guardian looks like it's not going anywhere ... for now.